Everton’s New Stadium

Hill Dickinson Stadium, Everton's new football stadium, is the latest addition to the growing list of new or refurbished stadiums in English football. It follows the path of other teams, such as Manchester City, in making their stadiums more revenue-driven by offering facilities and amenities available to the public all year round, not just on game days.

The addition of these facilities and amenities has provided football teams with additional revenue streams while also giving the public the opportunity to enjoy world-class spaces.

Building a new stadium is the only way for Everton to increase capacity, modernise its facilities, and expand its hospitality offerings in line with those of other top clubs. The move also allows the club to create a venue that can operate 365 days a year, hosting not just football matches but events, conferences, and entertainment, generating additional revenue and ensuring long-term financial sustainability.

Here is a closer look at what the Hill Dickinson Stadium has to offer and what it means for the team’s bottom line.

Conference Rooms

The stadium features two venues that can be used as conference rooms, among other purposes. These are:

The Yard

This dockyard-shaped space is versatile and perfect for hosting informal events on match days and non-match days. It is a flexible venue with breakout areas and high-quality AV equipment, making it suitable for events such as conferences and private functions.

The Yard has a capacity of up to 600 guests. It doubles as a lively sports bar and forms part of the Dock on 1 premium experience on match days. On non-match days, the space is available for hire and can be used for showroom operations, conferences, or other private events. With top-of-the-line amenities—including Wi-Fi, a PA system, tables, and chairs. The space can be easily adapted to accommodate a variety of layouts and events.

Kendall’s

Kendall's is another versatile space with multiple applications. It is a creative venue constructed from shipping containers, with a capacity of up to 500 people standing, 400 in theatre-style seating, and 320 in cabaret-style seating.

Kendall's comprises two different venues: the Howard Kendall Suite and Kendall's Social. While the Howard Kendall Suite focuses on matchday experiences, offering pre-booked dining, a bar, and stadium views for season ticket holders and guests, Kendall's Social is more adaptable, providing space for meetings, conferences, and parties.

Kendall's Social features natural light, a built-in stage, flexible layouts, and a full AV setup, including sound, screens, and microphones. Amenities include tables, chairs, breakout areas, climate control, and a cloakroom.

Prices for hiring Kendall's Social vary by event type and package, but typically average around £60 per guest. Meanwhile, prices for the Howard Kendall Suite can reach as high as £125 per person.

Meetings

The Hill Dickinson Stadium also has spaces and venues that are perfect for meetings, such as:

The Boxes

These private suites depart from traditional corporate spaces, opting instead for a beautifully designed living room feel. They provide the perfect setting for hosting colleagues, clients, friends, or family.

The Boxes offer an exclusive, premium environment that is both personal and prestigious. They can accommodate 10–20 guests, and the seasonal cost for a box can exceed £75,000. They also available on non-match days, providing high-end corporate meeting spaces for surrounding businesses.

Exhibition

The Hill Dickinson Stadium offers several spaces suitable for exhibitions, with both indoor and outdoor options depending on the event’s size and requirements.

Indoor options include:

53⁰North

53⁰North is one of the premium hospitality and event spaces at Hill Dickinson Stadium. It features premium suites and hospitality areas, including restaurants and bars that can be hired for private and corporate events on match and non-match days.

Key features include a waterfront setting, high-spec AV and lighting, flexible event layouts, and integration with the wider fan plaza. The space also includes a dedicated catering kitchen, concierge entry, and optional ancillary rooms such as breakout areas, boardrooms, and greenrooms.

53⁰North is available for events, conferences, dinners, and product launches throughout the year. Prices vary depending on the time of day, catering requirements, and chosen configuration.

Outdoor exhibition spaces include:

The Plaza

The Fan Plaza is one of the largest spaces at the stadium, with a capacity of 17,000. It can be used for events and large-scale functions, as well as for pre- and post-match entertainment.

The stadium's overall design maximises commercial appeal, with multiple facilities, including restaurants and halls, available for hire year-round.

Additionally, the club has maximised usable space by converting areas into bars and other public amenities to increase revenue generation.

A notable example is the restoration of the Hydraulic Tower, which preserves the site’s historic charm while introducing modern amenities and providing a unique space for exclusive events.

Conclusion

Hill Dickinson Stadium follows other Premier League clubs in maximising revenue generation by transforming previously unused or empty spaces into high-value amenities and facilities. This approach enhances both the club’s financial performance and the public’s experience throughout the year.