KNIGHTHEAD FAN PARK

A standout initiative by Birmingham City, the new Fan Park was designed to elevate the supporter experience and expand the club’s hospitality offering. The versatile structure was built using multiple shipping containers arranged in a U-shape, complete with mezzanine levels, large screen displays, and a professional sound system to create a vibrant matchday atmosphere.

To support the high volume of fans, we installed several commercial kitchens within the Fan Park, each designed for maximum efficiency and output. The location outside the main stadium presented logistical challenges, which our team overcame through smart planning and coordination, ensuring a seamless operation capable of meeting matchday demand and maximising revenue.

Serving as the centrepiece of the Fan Park, the bars were engineered for speed, reliability, and high performance. Unlike our typical showpiece hospitality bars, these were designed specifically for rapid service and volume delivery. We installed compact, high-capacity systems within the containers to ensure drinks could be served quickly, keeping queues short and sales flowing throughout the day.

Located on the mezzanine, we collaborated with Box Bar to install a self-serve beer wall that added another layer of convenience and innovation. The installation featured four dispensing stations with integrated cup dispensers and an easily accessible keg area, allowing for swift changeovers and uninterrupted service during peak matchday periods.