The Co-op Live arena is the UK’s newest and largest music venue and number one arena in Europe for gross ticket sales. Developed by Oak View Group, the 23,500-capacity, music-first venue sits directly in front of the Etihad Stadium's upcoming North Stand expansion, Medlock Square. This strategic positioning complements a shared vision to transform the area into a 365-day entertainment district, ensuring gig-goers have a vibrant space to visit both before and after a show.

Despite already establishing itself as a state-of-the-art marvel, OVG constantly looks to innovate. Just seven months after the arena's historic launch, they appointed Dawnvale to implement a brand-new, frictionless kiosk space to further optimize the fan experience.

  • Name: Frictionless Kiosk
  • Location: Manchester
  • Website: Co-op Live
  • Scope: Arenas

HOW THE FRICTIONLESS WORKS

While the background technology is highly advanced, the customer experience is flawlessly simple. Guests scan their bank card at the entry gate, walk inside, and freely pick up hot and cold food or snacks. They can even pour their own drinks at the self-serve beverage stations before simply walking out the exit, where the system automatically charges their card.

FIRST OF ITS KIND IN EUROPE

This groundbreaking store is the first of its kind in Europe where two cutting-edge hospitality technologies have been used together. Dawnvale seamlessly integrated Boxbar's automated, self-dispensing drinks system with AiFi's AI-driven computer vision tracking. Combining to create a completely autonomous, frictionless shopping environment never before seen on the continent.

WHAT WE DID

Dawnvale delivered the physical infrastructure and modifications needed to enable this automated setup. The works included the installation of precision speed gates, rerouting utilities where required, constructing the Boxbar self serve wall, adapting the existing kiosks to incorporate commercial fridges and heated shelves, supporting the grab-and-go food and drink offering.

MAXIMISING RETURN ON INVESTMENT

This frictionless layout fits eight self-serving dispensers into the footprint of two traditional taps and pours four drinks simultaneously, quadrupling capacity and accelerating transaction velocity without adding infrastructure overhead. Combined with grab-and-go hot food and snack counters, this zero-queue design optimises total transaction volume per minute. The resulting compact footprint eliminates concourse congestion and slashes wait times, keeping crowds happily moving throughout the venue.

LET'S BUILD SOMETHING GREAT TOGETHER
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