Located within Birmingham’s NEC campus, the BP Pulse Live Arena set out to enhance the fan experience by creating a true destination, encouraging visitors to arrive earlier, enjoy food and drink, and stay longer after events. To support this vision, a four-area transformation was planned, with all works to be completed within a tight seven-week window, all while navigating the complexities of a live event environment.
Global stadium design leaders Populous led the project, with their Jump Studios team developing the creative concept. Dawnvale was awarded the design and build contract thanks to our proven track record in fast-track fit-outs, ability to work flexibly around live operations, and reputation for delivering premium, high-impact finishes.
- Name: The 4/4 Lounge
- Location: BP Pulse Live NEC Birmingham
- Website: www.BPpulselive.co.ul
- Designer: Jump Studios
- Scope: Stadia Fit-Out