As part of NEC’s transformation of the Utilita Arena’s top hospitality floor, the Acoustic Lounge was conceived as a high-end, intimate experience that would raise the standard of arena hospitality. Designed by Jump Studios and delivered by Dawnvale, it was completed in just 12 weeks, alongside four other arena spaces and three additional suites at BP Pulse Arena.

FROM OPEN PLAN TO EXCLUSIVE

The once-vast open floor lacked intimacy. We re-imagined a corner space, enclosing it with glass walls on two sides to frame striking skyline views. With direct access to the Frequency Deck’s premium seating, the Acoustic Lounge now offers a seamless blend of exclusivity and atmosphere.

PREMIUM FEATURE BAR

This corner previously had no bar. We installed a striking, full-service feature bar with its own keg room, easing pressure on other bars across the arena. Positioned against the glass frontage, it allows guests to enjoy city views as they order, designed for speed, efficiency, and style.

DESIGNED FOR COMFORT

The layout balances intimacy with flexibility. Plush booth seating offers private dining experiences, while window benches and loose tables provide relaxed options with panoramic views. Whether guests want a cosy hideaway or a spot at the centre of the action, the Acoustic Lounge caters to every preference.

DELIVERED WITHOUT COMPROMISE

Situated on the third floor at the furthest point from the loading bays, the project required meticulous planning. Every item travelled through narrow guest corridors, and unscheduled arena events often forced work to pause or sites to be cleared. Despite these challenges, we delivered the Acoustic Lounge on time and to the highest standard.

LET'S BUILD SOMETHING GREAT TOGETHER
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