NEC, owners of the Utilita Arena Birmingham, set out to create a hospitality destination that guests would actively choose to experience. Working with Jump Studios, they envisioned a bold, vibrant space defined by smart layouts and seamless service. Dawnvale was appointed to bring that vision to life, transforming the arena’s top floor into the Electric Lounge.
- Name: Electric Lounge
- Location: Birmingham
- Website: UtilitaArenaBham.co.uk
- Designer: Jump Studios
- Scope: Arenas