As part of NEC’s ambitious hospitality upgrade at both the Utilita Arena and BP Pulse Arena, The Frequency Deck redefines the VIP experience. Designed by Jump Studios (A Populous company) and delivered by Dawnvale, this premium space blends luxury seating with private refreshment facilities. Seamlessly connected to the Acoustic Lounge, it offers a smooth transition from pre-show dining to in-show comfort, setting a new benchmark for arena hospitality.

FROM VIP TO PREMIUM

What was once a plain, enclosed room has been transformed into a vibrant, open-plan deck. By removing barriers and opening the space, we created a luxurious viewing platform where guests can fully immerse themselves in the live atmosphere while enjoying ultimate comfort.

BESPOKE REFRESHMENTS

A custom credenza-style bar, complete with multiple fridges and discreet storage, ensures service is fast, seamless, and always close at hand. Fully staffed and stocked, the bar keeps guests refreshed without missing a beat. And with the Acoustic Lounge just steps away, even more choice is never far.

DESIGNED FOR EXPERIENCE

Every detail was crafted with atmosphere in mind: light timbers, curated artwork, and layered lighting create a bright, welcoming feel. A widened walkway introduces poser tables and stools, while a rear seating ledge provides the perfect blend of social interaction and uninterrupted bowl views.

DELIVERED WITH PRECISION

Despite complex logistics, from navigating narrow corridors to pausing work for rehearsals and last-minute shows, the project was delivered on time and to the highest standard. The Frequency Deck now stands as a showcase of flexibility, craftsmanship, and vision.

LET'S BUILD SOMETHING GREAT TOGETHER
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