Top 7 Stadium Hospitality Interior Designers in the UK

When it comes to maximising stadium revenue and enhancing fan experiences, hospitality suites and premium lounges play a vital role. Choosing the right stadium interior designer can be the difference between a dated lounge and a high-performing, multi-purpose revenue space.

As a leading stadium fit-out company in the UK, Dawnvale has collaborated with many of the industry’s top designers.

Drawing on this experience, we’ve put together a list of seven of the UK’s leading stadium interior designers, highlighting the clubs they’ve worked with and the standout spaces they’ve created.

List of stadiums worked with

• Tottenham Hotspur FC

Jump Studios, the dedicated interior design arm of global sports architecture giant Populous, is at the forefront of creating immersive, multi-experience spaces within sports and entertainment venues. Their expertise lies in transforming large-scale environments into vibrant, profitable destinations that go far beyond traditional hospitality. By seamlessly blending cutting-edge design with functionality, Jump Studios crafts spaces where the fan experience is elevated to an art form, ensuring every detail contributes to a memorable and dynamic atmosphere.

The Goal Line Bar: Referencing the site's history as a market, this is a 65-metre-long, oak-topped bar, the longest in Europe, that represents the width of the goal line. It serves as the centrepiece of the fan zone under the South Stand.
The Shelf: Named after the famous raised stand at the old White Hart Lane, this unique pub offers a traditional matchday atmosphere for fans.
The White Hart: This pub pays homage to a local high-street pub and the original name of the club's historic home ground.
The Dispensary: Named after a much-loved local high street pharmacy, this space provides a relaxed, pub-style environment for fans before and after the game.
The Market Place: A fan zone under the South Stand with street-style food units that bring a "North London market" feel, referencing the stadium site's historic use.

A special mention for Jump Studios:

While Tottenham Hotspur Stadium is their only football stadium project on this list, Jump Studios has designed interiors for some of the biggest entertainment venues in the world, including
Co-op Live in Manchester
The iconic O2 Arena in London
BP Pulse Live
Utilita Arena Birmingham
UBS Arena in New York
Their collaboration with their parent company, Populous, one of the biggest stadium architects in the world, allows them to bring an incredible depth of expertise to their projects.

List of stadiums worked with

• Liverpool FC
• Twickenham Stadium
• AFC Wimbledon
• Chelsea FC
• Brighton & Hove Albion FC

KSS Design Group is a leading UK sports architecture and interiors practice known for complex stadium redevelopments that fuse master planning with premium hospitality design. From large stand expansions to intimate lounges, KSS translate club heritage into contemporary environments that elevate the matchday experience and unlock year-round commercial revenue. Their hallmark is rigorous operational planning, refined materiality, and scalable hospitality typologies that work for sponsors, members, and premium seat holders alike.

Main Stand Executive Boxes: KSS was responsible for the design of a range of luxurious and spacious private suites, which were fitted out and furnished with high-quality, bespoke finishes for an intimate and exclusive experience.
The AXA Suite: This specific suite in the Main Stand was commissioned to reflect AXA's brand, designed in the style of a chic French bistro.

The East Wing: Described as a super-premium offering, this space on level 4A was developed with the ethos of a private members club, featuring private terraces and a sophisticated, contemporary feel.
The Lock 4 and 5: Two hospitality spaces on Level 3 that offer views of both the pitch and the London skyline.
The Clubhouse: A rugby-club-style space for debenture holders, which also includes an informal bar called the Bar & Kitchen.

Westview: This is a major concourse refurbishment that includes two new 360-degree bars and four food destinations: The Golden Bake, Fire House, Hot Stone, and Smokestack.

The 1901 Club: A stadium-wide refurbishment that transformed nine premium lounges across three stands. The designs reflect the club’s unique personality, with three platinum lounges on the West and East Stand halfway lines and six gold lounges, each with a bespoke style.

Clubs worked for

• Manchester City FC
• Birmingham City FC
• Emerald Headingly Stadium
• Accrington Stanley

Space Invader Design has carved out a distinct and respected niche in the UK market by excelling at the art of stadium transformation. Rather than focusing on ground-up architectural projects, this firm specializes in re-imagining and revitalizing existing venues. They are experts in using design to tell a club's story, creating highly immersive and profitable hospitality spaces that resonate deeply with fans and elevate the entire matchday experience.

Some of their projects have been completed much quicker than usual by working alongside fast-track fit-out experts Dawnvale. This partnership allows for rapid turnaround times, as demonstrated by the Alliance Suite at Birmingham City FC, which took just six weeks from the start of the design phase to the final handover.

South Stand Concourse: This project involved a complete redesign of the concourse to improve fan flow and create a more immersive and engaging brand experience from the moment supporters enter the stadium.
The Ardwick: A new hospitality space created to offer an elevated matchday experience for fans, with a design that reflects the club's local heritage and provides a premium environment for socialising.
Managers Corner: A unique space designed to provide fans with an exclusive, behind-the-scenes feel, offering a different perspective on the club's inner workings and the matchday build-up.
Kits: An area that serves as a tribute to the club's iconic history, with a design themed around its classic kits and memorable moments, celebrating the legacy that has shaped Manchester City.
Media Centre: A state-of-the-art, professional, and modern space for journalists and media, designed to facilitate a seamless and efficient reporting environment on matchdays.
City Store: The comprehensive redesign of the main club retail store was undertaken to enhance the customer journey and provide a more dynamic and engaging shopping experience for fans.
First Team Refectory: This private dining and relaxation area was specifically designed for the first-team players, offering a high-quality, comfortable space for them to unwind and refuel.
HQ Reception: The main reception area for the club's headquarters was crafted to provide a strong brand impression, welcoming guests and VIPs with a design that reflects the club's modern, professional identity.
Etihad Airways VIP Suite: As a premium hospitality space for the club's main partner, this high-end suite was designed with luxury and exclusivity in mind, providing a top-tier experience for Etihad Airways and its guests.
The Scholars Refectory: A dedicated dining space created for the academy and youth players, promoting a professional environment that supports their development both on and off the pitch.

The Alliance Suite: This new, opulent open-plan suite pays homage to the club's cricketing roots, with a sophisticated design that serves as a stunning and modern space for premium events and matchday hospitality.
The Garrison: A hospitality space completely transformed from the former Jasper Carrott Suite, this unique design harks back to the gritty, 1920s Peaky Blinders era, creating an immersive and memorable atmosphere for guests.
The Sponsors Lounge: A technologically advanced and expanded suite, formerly known as the Legends Lounge, this space was re-designed to provide a more sophisticated and comfortable environment for corporate partners and their guests.
Box2Box Bar: This popular fan bar was creatively developed from an underutilized void beneath the stadium seating and is now a dynamic and spacious area designed to efficiently accommodate hundreds of fans on matchday.
The Boardroom: Reimagined into a highly flexible venue, this space now features a striking central bar, private rooms for meetings or smaller gatherings, and a new mezzanine structure that maximizes its functionality.
The Globe and Ball: This was transformed from a modest bar into a significantly extended space, now featuring a modern and efficient self-serve beer wall that drastically improves service speed and the overall fan experience.
The 12 Lounge: A suite created by stripping out dated VIP boxes to expose original brickwork, its design combines a classic, industrial feel with a modern, seamless space that offers panoramic pitch views.
City View Suite: An expansive and versatile space created by removing a series of old skyboxes, this long, open-plan lounge features a contemporary bar and offers unobstructed views of the pitch.
The KOP Reception: Serving as the main entry point to the hospitality areas, this space was redesigned to provide a grand and welcoming first impression for all premium ticket holders.
The Chairman's Lounge: A new lounge designed with both luxury and exclusivity in mind, this space provides the ultimate VIP experience with premium finishes and incredible views of the pitch.

1968 Lounge: Named after the year the club was founded, this is a premium matchday offering that also doubles as an event venue. It features fine dining and is cleverly zoned to create intimate surrounding's.
Coley's Bar: This new supporters' bar, named after the club's former manager, focuses on sports, the club, and the community. It was designed to manage large crowds efficiently.
The Snug: A smaller, more intimate venue that provides a glass-fronted lounge with panoramic views of the pitch and dedicated waiter service.
The Chairman's Lounge: Designed with exclusivity and luxury in mind, this lounge offers panoramic views for VIP guests.

The Howard Suite: An award-winning space praised for its adaptable design that balances corporate elegance with a functional event space.

Stadiums Worked on:

• Leeds United FC
• Manchester United FC
• Nottingham Forest FC
• West Bromwich Albion FC

DT Sports, now known as Design Tonic, has established itself as a leading force in stadium and hospitality design, specializing in the art of the commercial overhaul. Their core strength lies not in designing from scratch, but in strategically transforming outdated or underutilized spaces into dynamic, revenue-generating assets. With a reputation for delivering high-impact refurbishments and fit-outs, they work closely with clubs to craft bespoke environments that both honor team heritage and meet the demands of a modern, premium fan experience.

The Peacock Suite: This major project transformed the suite into a high-end venue, offering an exclusive pitch-view restaurant for matchday hospitality.
The Eddie Gray Suite: A complete refurbishment of this popular corporate entertaining suite.
South Stand Boxes & Viewing Gallery: Enhancing the premium viewing and hospitality offerings in this area of the stadium.

Seat Unique Dining Box: A premium dining box designed to create an exclusive and sophisticated space for VIP guests.

McGovern's Lounge: This is one of four new hospitality suites, offering a more relaxed and informal setting with a luxury rolling buffet.
Trentside: A newly designed hospitality suite.
The Garibaldi Lounge: Another of the new suites, designed to provide an incredible experience for guests.
Founders 1865: One of four new suites, each with a unique identity and design.

The Millichip: DT Sports was appointed to create this new VIP suite, which offers a top-of-the-range matchday hospitality experience.

List of stadiums worked with

• Emerald Headingley Stadium
• Wembley Stadium
• Borussia Mönchengladbach

Soda Group has made a name for itself by creating multi-purpose hospitality and interior spaces that seamlessly blend bold, contemporary design with practical functionality. They specialise in transforming underutilised areas into dynamic, visually striking environments that are not only a destination on match day but also serve as lucrative venues for year-round events. Their expertise lies in a meticulous approach that ensures every space is both beautiful and highly efficient.

The Directors' Suite: A complete redesign of this exclusive suite, giving it a modern feel with panoramic views of the test cricket arena.
Main Function Room & Private Dining Areas: These spaces were refurbished to be flexible enough for both matchday hospitality and non-match-day events.
North Stand Emerald Suite & Corporate Boxes: Soda Group was also responsible for the artwork and signage throughout these corporate areas.

Centre Circle Restaurant: An elegant, new dining experience designed to complement the iconic stadium.
The Lioness Bar: A vibrant new bar created to provide a lively setting for fans.

The FohlenSportsbar: A redesign of this space for fans, incorporating club history and brand elements.

List of stadiums worked with

• Aston Villa FC
• Arsenal FC
• West Ham United
• Newcastle United
• Liverpool FC
• Birmingham City FC

Soda Group has made a name for itself by creating multi-purpose hospitality and interior spaces that seamlessly blend bold, contemporary design with practical functionality. They specialise in transforming underutilised areas into dynamic, visually striking environments that are not only a destination on match day but also serve as lucrative venues for year-round events. Their expertise lies in a meticulous approach that ensures every space is both beautiful and highly efficient.

The Oak Room: A recreation of the famous original restaurant, this space is the pinnacle of hospitality in the Trinity Stand.
The Chairman's Suite: An ultra-exclusive and intimate venue for the club's owners and their guests.
The Trophy Suite: A premium space showcasing the club's proud and successful history.

The Avenell: Named after the street that led to the old Highbury home, this unique lounge replaced 19 private boxes with a bright and inviting space for pre-match socialising.
The Royal Oak: A tribute to the pub where the club was founded, this bar offers premium seating and a relaxed pre-match setting.

The Rooftops with Fenwick: A VIP brand experience that transforms an underused space by celebrating the views of both the city and the pitch.
Wings: A relaxed, modern bistro setting that pays homage to the club's legendary wingers and iconic magpie.

The Jewel: An exclusive matchday experience inspired by Birmingham’s historic Jewellery Quarter. Blending premium dining with the spirit of football, it offers a setting where craftsmanship, culture, and celebration come together.

List of stadiums worked with

• Middlesbrough FC

The Styled Suite: A completely redesigned function room that serves as a modern and flexible event space for both matchday hospitality and private occasions.
The Legends Lounge: This lounge was reinvented as an "industrial haven," drawing design cues from Teesside's steelwork heritage and featuring a custom self-serve beer bar.
The Fenton Club: Named after a club legend, this refurbished space was designed to have the classic and inviting ambiance of a gentleman's club, with new luxury finishes throughout.
The Archery: An ultra-exclusive hospitality space with a design inspired by the glamour of champagne bars and classic Hollywood, a tribute to the club's original home ground.
The Hardwick Bar: A sports-centric space designed to create a lively and energetic atmosphere reminiscent of a fan zone, with vibrant colours and a focus on accommodating up to 200 patrons.

The UK has some very strong choices when it comes to interior designers, as reflected in this blog. Once you have chosen your designer and you are ready to move forward with your project, you need a partner to bring that vision to life, and Dawnvale does that in the best way possible.

A turnkey fit-out company can make that happen with the least amount of hassle. With all our teams under one roof, you only need to speak to one key person, allowing us to complete projects in the fastest timeframes. We are proud to finish every job on time, because we know opening late costs you money.

Ready to bring your design to life? Call us today to talk about your plans to improve your stadium. 0161 684 7879