As more and more of us continue to prioritise wellness and self-care in the aftermath of the COVID-19 pandemic and stresses associated with the cost of living crunch, spas have become an essential part of restful breaks and treasured staycations.
Throughout 2023, we expect to see several trends catering to the evolving needs of travellers seeking relaxation, rejuvenation, and mindfulness emerge to shape spa treatments and operations. Here are some of our top predictions:
1. Rise of wellness cuisine
Food for wellness is all about nourishing the body with healthy, nutrient-rich foods that are designed to support optimal health and wellbeing. Many luxury spas are now incorporating wellness cuisine into their menus, with a focus on fresh, locally sourced ingredients, and plant-based dishes that are both delicious and nutritious.
2. Virtual reality wellness experiences
As technology advances, virtual reality is increasingly being incorporated into spa experiences. VR headsets can transport guests to immersive, relaxing environments, such as a beach or a forest, allowing them to escape the stress of everyday life.
3. Increased focus on mental health
In recent years, there has been a growing awareness of the importance of mental health, and spas have taken note. Expect to see an increasing number of establishments offering therapies and treatments that target stress, anxiety, and depression. Mindfulness and meditation sessions are also becoming more commonplace, as well as more specialised services, such as breathwork and sound healing.
4. Sustainable spa practices
Sustainability is no longer just a buzzword; it's a way of life. We predict that this year, spas will continue to prioritise eco-friendly practices and products, such as using organic and locally sourced ingredients, eliminating single-use plastics, and reducing their carbon footprint. Many businesses are also investing in sustainable design, using natural materials, and integrating green spaces into their facilities.
Guests are seeking more personalised experiences tailored to their specific needs and preferences. In response, spas are offering more bespoke services and treatments. This includes customised facials, massages, and body treatments that consider the guest's skin type, muscle tension, and lifestyle. Some spas are also offering personalised wellness plans that include things such as nutrition, fitness, and mindfulness advice.
6. CBD treatments
Cannabidiol, or CBD, is a natural compound found in the cannabis plant that has been shown to have a variety of health benefits, including reducing inflammation, relieving pain, and reducing anxiety. Many spas are now incorporating CBD into their treatments, such as massages and facials, to help guests achieve a deeper sense of relaxation and wellbeing.
If you're thinking about adding a new spa facility to improve the appeal of your venue, get in touch with the Dawnvale team today to discuss your project with our hospitality and leisure design and fit out professionals.